Lee Iacocca was thirty-eight years old, running Ford Division, and in possession of a conviction that the company was leaving a very large amount of money on the table. The data he had assembled told a specific story: America's post-war…
Read the full story →EV Market Snapshot (USA) — Cox Automotive, Q1 2026
In the early 1970s, Porsche built a turbocharged racing car called the 917/30 and very nearly broke Can-Am…
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Germany has a complicated relationship with modified cars. The country that invented the high-performance automobile, that gave the…
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Max Verstappen turns up at the Red Bull Ring this weekend sitting seventh in the Formula 1 World…
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Peter Schutz joined Porsche as chief executive in January 1981. Within his first week, he walked into a product planning meeting and noticed something on the development timeline. The Porsche 911 had been given an end date. Not a retirement…
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If you wanted proof that Ferrari's first electric car would be controversial, you needed only to observe the launch strategy. The car — known until recently as the Elettrica, now confirmed as the Luce, meaning "light" in Italian — was…
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The XJ220 concept was enormous — nearly five and a half metres long — and powered by a…
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Porsche has spent its entire existence making cars that reward driver engagement. The flat-six in the 911, the…
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In ten days' time, somewhere in the rolling hills of Liguria, Ferrari's most loyal clients will gather at…
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For most of 2026, the narrative around Western electric vehicle manufacturers has been a catalogue of retreats: cancelled…
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At some point in the last five years, every major luxury car maker on Earth marched up to…
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BloombergNEF does not typically deal in certainties. It publishes forecasts, runs scenarios, and issues carefully hedged projections. Which…
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